Fedoriv Agency has created a new strategy, positioning and developed a new identity for the "Three Bears".
The action in the first video takes place in prison, and the role of a prisoner is played by Andriy Lidahovsky, the actor who played the main role in the film "My Thoughts Are Quiet".
This video is the first in a series developed by the Fedoriv Agency.
"In quarantine, we all felt like prisoners of our own homes. While friends, travel, and hugs are outlawed, we have something legitimate left that will lift your spirits a little and help you feel like you're not alone anymore. Ice cream. Because Three Bears is better than one"
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