A big red push button

To launch the high-quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tnt-tv.be for more info.

TNT. We know drama.

Advertising Agency: Duval Guillaume Modem, Belgium

Account Team: Jana Vervoort, Marc Wellens / Creative Directors: Geoffrey Hantson, Katrien Bottez / Copywriter: Dieter De Ridder / Art Director: Ad Van Ongeval / Agency Producer: Marc Van Buggenhout / Prod Company: Czar / Director: Koen Mortier / Executive Producer: Eurydice Gysel / Producers: Matthias Schellens, Birgit D'Hont / DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie / Editors: Manu Van Hove, Alain Dessauvage / Sound design: Senjan Jansen / Post Production: Nozon