Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Toronto Crime Stoppers
  3. Toronto Crime Stoppers: organized retail theft

Toronto Crime Stoppers: organized retail theft

Toronto Crime Stoppers
Toronto Crime Stoppers
Toronto Crime Stoppers
Toronto Crime Stoppers

Brief:
Retail theft is an issue that’s not on Canadian minds. To the general population, it’s just harmless shoplifting. The reality however, is that organized retail theft actually costs Canadian businesses $4-billion a year.

Crime Stoppers needed to raise awareness of the issue, as they were looking for public support for stiffer penalties to criminals involved in organized retail theft. The difficulty was that Canadians didn’t feel it was an issue that had any impact on them and their day-to-day lives. Essentially, it was the retailer’s problem not theirs.

Description:
We discovered that the cost of replacing stolen goods and adding extra security measures in stores is passed on to consumers in the form of higher prices. In fact, the average family pays $413 more a year for the goods they buy because of retail theft.

We knew the unfairness of higher prices would resonate with Canadians, especially with the current economy. So we created a retail campaign for stores where all the prices were raised instead of lowered. The payoff? Organized retail theft costs Canadians $4-billion a year. Guess who pays for it?

Advertising Agency: DDB, Toronto, Canada
Executive Creative Directors: Denise Rossetto, Todd Mackie / Creative Directors: David Ross, Paul Wallace
Copywriter: David Ross / Art Directors: Jake Bundock, Paul Wallace
Account Supervisors: Carly Sutherland, Rico Tudico

Country
Canada
Media
Direct Marketing

Category

  • Public interest

Brand

  • Toronto Crime Stoppers
Ad Agency
DDB
By adRuby, 28 November, 2013
  • Add new comment
  • 131 views

Similar content

Toronto Crime Stoppers

Toronto Crime Stoppers: Every cop in the city will be there

The perfect night to commit a crime. Every cop in the city will be there.

Toronto Crime Stoppers: You're guaranteed to stay anonymous

We go pretty darn far to keep you anonymous.

Toronto Crime Stoppers: Cookin' with Molly

Advertising Agency: DDB Canada, Toronto, Canada

Client: Toronto Crime Stoppers

Greenpeace

Greenpeace "Saving forests means saving lives"

Underneath all of the excitement of a forest fire, the number of animals killed is all too often underestimated.

ALCC Breast Cancer Awareness

ALCC: Early self-exams saves more than your life.

Early self-exams saves more than your life.

Client: ALCC Breast Cancer Awareness

COANIQUEM "Nobody celebrates with a weapon"

COANIQUEM "Nobody celebrates with a weapon"

Nobody celebrates with a weapon, please don't let your children do it either.

Client: COANIQUEM

Pink Ribbon: Check it before it's removed

Advertising Agency: DDB, Berlin, Germany

Greenpeace print ad

Greenpeace: "Stop the war" by DDB

Once it’s thrown away it turns into a weapon. Stop the war. Greenpeace

Khalsa Aid "Hashtags don't heal" by DDB

Khalsa Aid "Hashtags don't heal" by DDB

Hashtags don't heal. To make a real difference, log on on the www.khalsaaid.org/donate

Greenpeace "#ActForAmazonia because prayers aren't enough"

Greenpeace "#ActForAmazonia because prayers aren't enough"

#ActForAmazonia, because prayers aren't enough

Fight for literacy ad

Fight Against Illiteracy in France

HELP US MAKE ILLITERACY THE NATIONAL CAUSE OF 2013.

Greenpeace print ads

Greenpeace: Give back some to nature

Give back some to nature.
Support Greenpeace with your donation: #10918001-00000015-73370002

Greenpeace "Black Friday For Nature. Don't buy more garbage!"

Greenpeace "Black Friday For Nature. Don't buy more garbage!"

"Black Friday For Nature. Don't buy more garbage!"

El Refugio de la Niñez "help us protect migrant children"

El Refugio de la Niñez "help us protect migrant children"

300 children are captured every day in the US border

to date, more than 2000 have disappeared

Scuba Dogs Society "Plastic Kills Oceans"

Scuba Dogs Society "Plastic Kills Oceans"

The Internet was shaken by a viral video of a turtle with a plastic straw embedded in its nose.

White Bim print ad

White Bim: Not million dollar love

Client: White Bim animal shelter

Advertising Agency: Openeyes DDB, Almaty, Kazakhstan

Amnesty International "Fashion is not all there is to France"

Amnesty International "Fashion is not all there is to France"

For several years, the French government has been promoting products made in France and sold abroad,

WWF "Let's stop the traffic"

WWF "Let's stop the traffic"

Around 100 raccoons, 20,000 bears, and more than 1,000 rhinos are killed each year to traffic in their bones, skin, t

N'weti: A Fashion Show That Should Have Never Happened

Client: Communication for Health - N'weti

Amnesty International ad

Amnesty International: What would you order for your last meal?

Advertising Agency: DDB Latina, San Juan, Puerto Rico

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

World Health Organization "Spread out. Save Lives."

World Health Organization "Spread out. Save Lives."

Orange #OnResteEnsemble (WeStayTogether) operation

Doritos "The Last Doritos"

Carlsberg #stayathome

Carlsberg #stayathome

World Health Organization #Covid19Tales "Stay home, change the ending."

World Health Organization #Covid19Tales "Stay home, change the ending."

MCPU "Art of Quarantine" #FlattenTheCurve

MCPU "Art of Quarantine" #FlattenTheCurve

World Health Organization "COVID-19 Invasion" #StayHome

World Health Organization "COVID-19 Invasion" #StayHome

Budweiser #OneTeam by David

Downy "You don't need that many clothes to change the world"

Downy "You don't need that many clothes to change the world"

Mercado Libre "Buy straws that will never reach the ocean"

Mercado Libre "Buy straws that will never reach the ocean"

Pagination

  • Previous page
  • 53
  • Next page

Popular ads

Mollie's Fund: "Some moles can kill." by Area 23

Mollie's Fund: "Some moles can kill." by Area 23

Global 2000 "be your own national park"

Global 2000 "be your own national park"

Midea: "Get The Fat Out" by Hakuhodo

Midea: "Get The Fat Out" by Hakuhodo

Nike ads

Nike is burning you up, burn it off

McDonald's ads

McDonald's McCafé effect

Personal "Eliminate Aedes mosquito breeding sites"

Personal "Eliminate Aedes mosquito breeding sites"

BBC print ad

BBC: Half the story

Volkswagen "Lime"

Volkswagen "Lime"

Sony "above the din" by Innocean

Sony "above the din" by Innocean

Supa Glue Strong

Selleys: Supa Glue Strong

Pagination

  • Previous page
  • 53
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(203)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal