Audiences will see Santa Fe, The City Different, from the vantage point of social influencers on their first-time experiences there. The campaign, Uncover Your Different, channels the perspectives of influential photographers and creative professionals, who also served as talent in the campaign, as they discovered Santa Fe and the surrounding area.
Advertising Agency: Vladimir Jones, Denver, United States of America
Production: A Collective Us / RW2
Original Music: Squeak E. Clean
Original Music: Coupe Studios
Photographer: Jay Carroll
Photographer: Jules Davies
Photographer: Elliot Ross
Post-Production: Brandon Schrichten
Director/DP: Adam Bove
Director/DP: Kate Rolston
Art Director: Maranda Ryser
Senior Copywriter: Annie Rehage
Associate Creative Director: Nathan Downey
Executive Creative Director: Jim Morrissey
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