Protect What’s Behind You

New advertising campaign from Toyota Belgium in collaboration with the agency Happiness Brussels and street artist Ernest Zacharevic, to highlight the positive effect on safety of rearview cameras.

Advertising Agency: Happiness Brussels, Brussels, Belgium

Executive Creative Directors:
 Karen Corrigan, Cecilia Azcarate Isturiz / Creative Director: Peter Ampe / Concept Provider: Gregory Titeca / Head of Art: 
Cecilia Azcarate Isturiz
 / Copywriter: 
Peter Ampe
 / Art Director: 
Cecilia Azcarate Isturiz
 / Account Director: 
Pascal Kemajou
 / Account Manager: 
Mehdi Sel
 / Producers: Dominique Van doormaal, Bart Vande Maele
 / Artist:
 Ernest Zacharevic
 / Content Director: Joris Joosten / Social Media Manager: Maarten Breda / Interactive production: Bliss Interactive / Film Director & Photography: Bob Jeusette / Retoucher: Gregory Ellinger / Graphic Designers: 
Jeremy Vandenbosch, Daniel Nino / Parking: 
Q-Park Lepage