The menu item was last seen on the menu back in 1974 and since its relaunch over 1,000 fans across the country have dialled 1-844-BK-YUMBO to profess their love for the sandwich the old fashioned way. The hotline is the first-ever hotline dedicated to a sandwich. Additionally, to stay true to the era, BK also became the first brand ever to roll back its Facebook page to 1974.
Client: Burger King
Advertising Agency: Pitch, USA