One of the food brands of PepsiCo, one of the world's leading food and beverage companies, Lay's made a tv commercial with Demet Evgar. In the fun tv commercial, Demet Evgar, while exploring Lay's potato fields, his vehicle breaks down and meets Fatma Teyze, one of Lay's potato producers, who goes to the field with his tractor. Continuing his journey with Fatma Teyze, the successful player discovers that the potatoes collected from the field to enter Lay's packages are carefully grown.
"Bizim Patates, Our Lay's" advertising campaign, which makes its viewers feel the fragrance of fresh potatoes and Lay's fields, bears the signature of Kala Film. Cemal Alpan is in the director's chair of the tv commercial.
Advertiser Representatives: Osman Dilber, Onur Sanverdi, Onat Şenkal, Yaprak Ağca Sevindik, Ezgi Özer, Naz Peker
Advertiser Production Consultant: Sena Alpsan
Advertising Agency: Titrifikir
Creative Team Leaders: Oğuzhan Dilek, Umut Esin
Creative Team: Çağrı Yıldırım, Eylül Ergin
Brand Team: Dilek Sezen, Cansu Balcı, Fatih Uçak
Strategic Planning Team: Kerem Sabuncu, Merve Oyunargül, Aysu Abdula
Agency Producer: Tuğse Gökhan
Production Company: Kala Film
Post Production: 1000 Volt
Director: Cemal Alphan