IKEA "Our Little World"

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Video advertising:

IKEA has always recognised the value of a wonderful, practical home because our homes are our own little universes. To support people return to inventing positive changes for the planet every day, IKEA attempted to show consumers the potential of these tiny, easy actions taken at home.

The spot 'Our Little World' was directed by renowned Canadian director, Mark Zibert.

Johanna Andrén, head of marketing - IKEA Canada, said: "Through this latest spot, we wanted to show that sustainability and positive change is still possible with small actions taken at home, while acknowledging the shared experiences and challenges of the last year, and really celebrating the way communities have come together to face them".

Dhaval Bhatt, partner and creative director at Rethink, said: "It was important to us to make sure the actions happening in each little world were honest and grounded in reality because the visual creative device of the little worlds is so spectacular, both to help the spot resonate and also to make the sustainable lifestyles feel accessible".

Joel Holtby, partner, head of art and creative director at Rethink, said "From previous collaborations, we knew Mark could balance the heavy technical requirements while still capturing the emotion, performance and narrative a spot like this demanded. Zibert brought both a strong creative vision and exceptional technical preparation to the project that made a complicated shoot really smooth and, along with the amazing team at A52, made the final outcome better than we could have imagined.".

Client: IKEA

Agency: Rethink Canada

Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art & Creative Director: Joel Holtby
Creative Directors: Joel Holtby, Dhaval Bhatt
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
French Writer/ACD: Karine Doucet
Broadcast Producers: Anne Marie Martignago, Laura Rioux French Broadcast Producer: Sarah Longpré
Digital Producer: Terri Winter

Production: Scouts Honour
Director: Mark Zibert
Director of Photography: Mark Zibert, Eric Kaskens
Live Action Executive Producer: Rita Popielak, Simon Dragland
Production Designer: Jesson Moen

VFX: A52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
Flame Artists: Richard Hirst, Matt Sousa, Adam Flynn, Kirk Balden
Matte Painters: Whitman Lindstrom, Jie Zhou
3D Artists: Adam Rosenzweig, Ariana Ziae-Mohseni, Derek Friesenborg, Dustin Mellum, Jade Smrz, Joe Paniagua, Jose Limon, Josh Dyer, Jun Kim, Mike Di Nocco, Scott Nishiki, Joey Bettinardi, Joseph Chiechi, Michael Bettinardi, Mike Di Nocco
Online Editor: Kevin Stokes, John Valle, Chris Riley
Sr Producer: Niki Goodwin
Production Coordinator: Shane Hoffman
Head of Production: Stacy Kessler-Aungst
Head of CG Production: Michael Steinmann
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall

Color: Primary
Colorist: Daniel de Vue
Color Assistant: Corey Martinez, Dylan Bursick
Color Producer: Jenny Bright
Color Coordinator: Jessica Clark
Executive Producer: Thatcher Peterson

Editorial: Outsider Editorial
Editor: Michael Barker
Assistant Editor: Kerstin Juby
Executive Producer: Denise Shearer
Producer: Kayan Choi
Concept Artist: Inna Gertsberg

Audio: Vapor Music
Music Director: Ted Rosnik
Final Mix: Ryan Chalmers
Audio Producer: Lindsey Bates

Extra images