IKEA: the ultimate guide to bedroom satisfaction

Ad Agency
Video advertising:

The IKEA Kåma Sutra is the ultimate guide to bedroom satisfaction. After many decades of studying the intricacies of life at home, IKEA is proud to share its knowledge with the world in this illustrated book, made to help you master the art of loving your bedroom. Visit IKEA-USA.com/Kamasutra to explore more bedroom positions. Enjoy!

An outstanding marketing ploy, turning click-bait into a look at excellent products! Bravo IKEA!!

Advertising Agency: Ogilvy, USA

Group Creative Direction: Della Mathew
Art Direction: Walter Soares
Copywriting: Amandine Fabian, Loipa Ramos
Illustration: Dave Homer Best, Walter Soares