McCann Worldgroup Peru has partnered with LAN Airlines Peru to offer the poorest children of Peru a chance to fly for the first time and enjoy a free trip to Lima, the country’s capital.
The campaign, “Kids that dream, kids that fly,” is a 5-year old social responsibility effort from LAN whose goal is to make the world a bigger place for children that live in remote places in Peru. This program, which reached over 350 children, offer them the opportunity to know the capital city, to know the ocean, while offering their first experience in an airplane.
McCann Lima created a TV commercial, “Mariela's Dream, “about a little girl from Cusibamba, Cusco, a tiny, remote Andean mountain village. Mariela’s dream is to sing among the clouds. Mariela gets her chance when she flies from the remote countryside to Lima.