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Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall / Copywriter: John Mescall / Art Director: Pat Baron / Animation: Julian Frost / Music: Ollie McGill / Digital Team: Huey Groves, Christian Stocker
Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media.
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