Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.
Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen / Copywriter: Taro Korhonen
Art Director: Antero Jokinen / Strategist: Daniel Goodall
Agency producer: Elina Fredén
Client Team Directors: Minna Kaitala, Kimmo Tupala
Director: Ragnar Jansson / Otto film
Producer: Risto Nikkilä / Otto film