Petco "A New Approach to Whole Health"

Ad Agency
Video advertising:

They may look like people, but the protagonists of Petco's campaign are in fact extraordinarily demanding cats and dogs that actively seek their own well-being.

Then do people take the health and well-being of pets seriously? The answer is brutally simple. You just have to think of the welfare of pets as if it were our own. "It’s What We’d Want if We Were Pets"

Agency: Droga5 NY

Advertiser: Petco

Co-Chief Creative Officer: Tim Gordon
Co-Chief Creative Officer: Felix Richter
Executive Creative Director: Scott Bell
Creative Director; George McQueen
Creative Director: Tom McQueen
Associate Creative Director: Bernardo Gonzalez
Sr. Copywriter: Chase Kimball
Sr. Art Director: Jesse Brown
Director of Interactive Production: Tasha Cronin
Group Experience Design Director: Craig Wong
Executive Design Director: Rich Greco
Senior Design Content Writer : Jeremy Zerbe
Designer: Daniel Seong
Designer: Adrian Koenigsberg
Executive Producer, Film: Dave Stephenson
Sr. Producer, Film: Volney Guzman
Associate Producer: Lindsay Squires
Senior Music Supervisor: Michael Ladman
Business Affairs Director: Dan Simonetti
Senior Business Affairs Manager: Ramona Seunath
Business Affairs Manager: Jeannie Curcio
Producer, Print: Alyssa Dolman
Head of Experience Strategy: George Bennett
Group Strategy Director: Sarah Garman
Group Strategy Director: Tom Haslow
Strategy Director: Kaveri Gautam
Group Communications Strategy Director: Justin Schneider
Communications Strategist: Molly Klein
Data Strategy Director: Tradd Salvo
Co-head of Account Management: Lauren LaValle
Account Director: Amanda Burnett Bard
Account Supervisor: Tori Tessalone
Associate Account Manager: Mallie Feldman
Senior Project Manager: Simon Jolly

Chief Executive Officer: Ron Coughlin
Chief Marketing Officer: Tariq Hassan
Vice President of Marketing: Katie Nauman
Head of Brand Marketing & Creative: Olivia Doyne
Director of Marketing: Alysa Frost
Marketing Manager: Kelsey Kotzebue
Program Manager: Lisa Budnik
Director of Marketing , Membership Sub-Campaign: Jillian Ramos
Marketing Manager, Vendor Partnerships: Joela Grenard
Head of Internal Studio: Bessie Wink
Studio Producer: Stephanie Wilson
Creative Studio Operations Manager: Doris Peterson

Production Company: Dummy
Director: Harold Einstein
Executive Producer: Michael Kanter

Publisher: Arcade
Editor: Dave Anderson
Partner / Executive Producer: Sila Soyer
Producer: Ellen Lavery

Post Production: The Mill
VFX Supervisor: John Leonti
Executive Producer Anastasia: Von Rahl

Extra images