The PlayStation motto, "Play Has No Limits" comes to life in an evocative visual metaphor thanks to this trailer for the upcoming PlayStation 5 launch.
The new PlayStation 5 will be released in November and with this campaign, they show their ambition to challenge the conventional. With PlayStation 5 the company also wants to provide a new generation of innovation in gaming, storytelling and immersion that will transport players to new worlds at lightning speed.
Advertising Agency: adam&eveDDB, London, UK
Starting November 12, PS5 will be available in seven key markets: the United States, Japan, Canada, Mexico, Australia, New Zealand, and South Korea. The global launch will continue on November 19 with releases in the rest of the world, including Europe, the Middle East, South America, Asia and South Africa.
The PS5 digital edition will be available for a suggested retail price of $ 399.99 (€ 399.99) and the PS5 with an Ultra HD Blu-ray disc drive will be available for $ 499.99 (€ 499.99).