U Supermarket - Christmas catalog #GenderFreeChristmas

Système U, the fourth largest general food retailer in France, has committed to breaking down gender stereotypes by creating a Christmas toy catalog in which the boy/girl divide has been dropped in favor of a universe of toys for all children.

Advertising Agency: TBWA\PARIS, France
Advertiser Manager: Sandrine Burgat / Agency Managers: Luc Bourgery, Philippe Senejoux, Marianne Durand / Art Director: Bruno Bicalho-Carvalhaes / Copywriter: Antoine Gauquelin / Production Company: Else / Director: Alex & Niko

Category

Ad Agency
TBWA

Brand

Media
TV / Film
Country
France
By adRuby, 17 December, 2015

Similar content

LIDL

LIDL: "Surprises" campaign

Advertising Agency:TBWA, London, United Kingdom

Boyner "Happy Father's Day"

Boyner celebrates the Father's Day of our heroic fathers, who prepare, protect and guide us, with an emotional commer

IKEA

IKEA: Early Christmas Sale

Early Christmas Sale

Advertising Agency: TBWA, Lisbon, Portugal

Lidl: Xmas to the people of...

Advertising agency: TBWA\London, UK

Harrods Presents: The Land of Make Believe - A Little Christmas Tail

Discover the animated story of magical mice Peter Pumpernickel and pals, who arrive at Harrods to help Father Christm

Harvey Nichols ads

Harvey Nichols Manchester. Second Floor Restaurant

Harvey Nichols Manchester. Second Floor Restaurant.

Advertising Agency: TBWA\Manchester, UK

Levi's ads

Levi's: Soundwash Laundry

Advertising Agency: TBWA\TEQUILA, Hong Kong

Nissan Navara

Nissan Navara: More capacity for fun

Nissan Navara
More capacity for fun

Advertising Agency: TBWAG1, France

National Geographic print ads

National Geographic: Andean Condor will only live

"Soon, the Andean Condor will only live in the ecuadorian flag.

GQ ads

GQ: Uphipster yourself

Advertising Agency: Lew´Lara\TBWA, São Paulo, Brazil

The campaign for the new Flamengo jersey, created by adidas

We generated specific content for a specific audience: Flamengo football club’s fan-base, which is t

Trust Cargo International "The freshest fish fly."

Trust Cargo International "The freshest fish fly."

The freshest fish fly.

Nissan "NISSAN ALTIMA BIO-COLOR"

Now, your DNA can help you select the color of your new car.

Insinuante print ads

Insinuante: Extended Warranty

Client: Insinuante Stores

Extended Warranty

Advertising Agency: Revolution, Brazil

B&Q: Gardeners, decorators, men of meat

At B&Q we believe that everyone can tackle their projects throughout the home and garden with a little help, moti

LensCrafters ads

LensCrafters: 2015 Happy New Year

Advertising Agency: Leo Burnett, Shanghai, China

Mercado Libre "Your home deserves better" by Sancho BBDO

Mercado Libre "Your home deserves better" by Sancho BBDO

Your home deserves better

Lego ads

Lego: Words puzzle

Advertising Agency: TBWA, Costa Rica

Henkel General ads

Be proud of your Henkel General

"Be proud of your Bathroom / Be proud of your Kitchen"

Advertising Agency: TBWA/Egypt

Vichy Catalán ads

Vichy Catalán: The new wave of soft drinks

 The new wave of soft drinks.

Product: Vichy Catalán

Advertising Agency: TBWA, Barcelona, Spain