Volkswagen "Blood Alcohol Content"

People do the dumbest things when they are drunk.

Each ad relates the Blood Alcohol Content with different acts of stupidity, showing that is definitely not a good idea to drink and drive.

Advertised brand: Volkswagen

Advert title: Blood Alcohol Content (Beer – Tequila – Vodka)

Advertising Agency: DDB, Buenos Aires, Argentina

Executive Creative Director: Adrián Piattoni – Facundo Varela

Creative Director: Juan Mesz – Fernando Zagales

Art Director: Matias Irigoytia

Copywriter: Nicolás Cortese

Additional credits:

Retouch: Dante Rodriguez 

Head of Production: Norberto Bodello (300 Dpi)

Advertiser Supervisor: Ralph Beckmann (Volkswagen)

Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)

Production Company: 300 Dpi, Buenos Aires