Volkswagen Genuine Parts: Would it be the same?

Volkswagen ads
Volkswagen ads
Volkswagen print ads
Volkswagen print ads

In line with previous campaigns, the message is: to use fake (not original) parts spoils your Volkswagen. Main target, male, 18-30. Using a metaphor, I focused on the superheroes world, taking advantage of the huge success the topic has in recent movies and games with the target audience. Would your hero be the same if he has even a small part different?

Art Director:Gregorio Manetti

Country
United States
Media
Print

Category

Brand

Ad Agency
Other
By adRuby, 3 February, 2015

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