Whiskas "Curiosity Boxes"
Whiskas "Curiosity Boxes"
Whiskas ads
Whiskas ads
"Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That’s how an online WHISKAS® buy becomes an even more rewarding experience to cats", says Marcelo Nogueira, ECD at AlmapBBDO.
"Besides providing pets with a wholesome, balanced diet, we want to show tutors the importance of nurturing their relationship with their cats' curiosity, making a plain delivery package a fun toy for them to play with", says Eduardo Lima, Cat Mainmeal Portfolio Director at Mars Petcare.
Advertising Agency: AlmapBBDO, Brazil
CCO: Luiz Sanches
Ecd: Marcelo Nogueira, André Gola, Pernil
Creative Director: Renato Butori, Rodrigo Resende
Art Director: Caio Stucchi-Zucchi, Fernando Fregate, Leonardo Rodriguez Fernandez, Lucas Cabrini, Vitor Rolim
Copywriter: Leonardo Cristianho, Pedro Arvati, Victor Sotero, Andre Arteze
Account: Camilla Massari, Flavia Fusco, Fernanda Portugal, Gabriela Teixeira
Graphic Production: José Roberto Bezerra, Marcos De Souza
Media: Daniel Ribeiro, Kristen Lee Hendrickson, Thabata Hidalgo, Andreina Clemente, Vinicius Nicolau
Planning: João Gabriel Fernandes, David Gross
Client Approval: Eduardo Lima, Ricardo Marinho, Kaian Garcia
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