Xbox Creates a Love Letter to Fans

Ad Agency
Video advertising:

Microsoft Xbox tugs at the heartstrings with a cinematic epic of its most anticipated upcoming titles in the part live-action:60 spot “Games Change Your World” out of Los Angeles-based creative agency gnet, featuring Simu Liu, star of the upcoming Marvel blockbuster Shang-Chi and the Legend of the 10 Rings. 

In the spot, Liu recounts the age-old pastime of falling in love, with sweeping epics and jaw-dropping plots, and how every good story, told at the right time, is always a love story. Xbox’s own stories--six of its biggest upcoming titles, including Halo Infinite, Forza Horizon 5, Age of Empires IV, Psychonauts 2, Back 4 Blood, and Flight Simulator -- are playable on day one on Xbox Game Pass.

gnet has mastered the nuance of connecting with die-hard gamers while crafting a level of intrigue with each marketing campaign that continually introduces legacy titles to new fans. The multi-Clio Award winning agency and three-time PromaxGAMES Agency of the Year funnels this deep understanding of these communities into winning results for their clients like Activision, Microsoft Xbox, Bethesda Softworks, and entertainment corporations like Netflix and E!, among many others.


Client: Microsoft

Director Xbox Brands & Advertising: Craig McNary

Senior Manager Marketing & Communications: Josh Munsee

Agency: gnet

Director: David Moodie

Creative Directors: Andy Mitchell, Chris Do, Glen Brackenridge

Editor: James Ellsworth

Head of Production: Shelby Hill

Producers: Adam Lawson, Zack Whitley, Roya Tobin

Head of Accounts: Niko DeMordaunt

Account Management: Jon Wilhelmsen, Crystal Dugan

DP: Dallas Sterling

VFX: Laundrymat, Supervisor PJ Richardson

Color: Co3, Bryan Smaller

Sound: Source Sound, Charles Deenen

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