Microsoft Xbox tugs at the heartstrings with a cinematic epic of its most anticipated upcoming titles in the part live-action:60 spot “Games Change Your World” out of Los Angeles-based creative agency gnet, featuring Simu Liu, star of the upcoming Marvel blockbuster Shang-Chi and the Legend of the 10 Rings.
In the spot, Liu recounts the age-old pastime of falling in love, with sweeping epics and jaw-dropping plots, and how every good story, told at the right time, is always a love story. Xbox’s own stories--six of its biggest upcoming titles, including Halo Infinite, Forza Horizon 5, Age of Empires IV, Psychonauts 2, Back 4 Blood, and Flight Simulator -- are playable on day one on Xbox Game Pass.
gnet has mastered the nuance of connecting with die-hard gamers while crafting a level of intrigue with each marketing campaign that continually introduces legacy titles to new fans. The multi-Clio Award winning agency and three-time PromaxGAMES Agency of the Year funnels this deep understanding of these communities into winning results for their clients like Activision, Microsoft Xbox, Bethesda Softworks, and entertainment corporations like Netflix and E!, among many others.
Director Xbox Brands & Advertising: Craig McNary
Senior Manager Marketing & Communications: Josh Munsee
Director: David Moodie
Creative Directors: Andy Mitchell, Chris Do, Glen Brackenridge
Editor: James Ellsworth
Head of Production: Shelby Hill
Producers: Adam Lawson, Zack Whitley, Roya Tobin
Head of Accounts: Niko DeMordaunt
Account Management: Jon Wilhelmsen, Crystal Dugan
DP: Dallas Sterling
VFX: Laundrymat, Supervisor PJ Richardson
Color: Co3, Bryan Smaller
Sound: Source Sound, Charles Deenen