BETC Paris continues the collaboration with Yves Saint Laurent Beauté, following the release of Black Opium Nuit Blanche earlier this month.
BETCPOP and BETC Luxe are launching a global campaign for the men’s fragrance L’Homme, featuring YSL Beauté muse Vinnie Woolston.
The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.
Tilley was an obvious choice says Jasmine Loignon, Creative Director at BETC Paris,
« Colin'sway of working was exactly what we were looking for. His black and white images were haunting, brutally raw, and authentic. The camera work was super intricate, and he just had insane energy, and it translated beautifully into our film. »
Accompanying the film, which will be broadcast on TV and online, is an outdoor campaign, shot by Billy Kidd.
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