Scrawny. Short. Ugly. Fat. Weird. 30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today (Source: nobully.org). The BURGER KING brand is known for putting the crown on everyone’s head and allowing people to have it their way. Bullying is the exact opposite of that. So the BURGER KING® brand is speaking up against bullying during National Bullying Prevention Month.
In the BURGER KING® brand Bullying Jr. experiment, more people stood up for a bullied WHOPPER JR. than a bullied high school Jr. Visit NoBully.org to learn how you can take a stand against bullying.
Agency: David, Miami
Brand: Burger King