During Euro2012, real-time social media monitoring let us know who should be the standard bearer of the message "My Time Is Now". At the epicentre of Spain, static billboards were turned into interactive billboards to show it.
Advertising Agency: DoubleYou, Barcelona, Spain
Creative Director: Jesús Revuelta / Copywriter: Ximo Villalba / Art Director: Dani Requena / Designer: Marta Torredeflot
Client Services Director: Jordi Pont / Account Director: Luis Ortiz / Account Manager: Álvaro Rojo / Production Manager: Daniel del Amor / Interactive Director: Sara Mayoral / Interactive Front-End developer: Nahuel Scotti / Java Developer: Just Canals / Multimedia: Mauricio Pellegrinetti