1 in 6 people in the world don’t have access to a clean, safe toilet.
Andrex® and UNICEF teamed up to bring this shocking statistic to life. We transformed a bathroom showroom, filled it with hidden cameras and gave unsuspecting customers an insight into the lives of 1 billion people.
Find out more about global sanitation and our work with UNICEF here: http://www.andrex.co.uk/sanitation
Creative agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Simon Sworn / Art Director: Will Wright
Copywriter: James Lucking / TV Producer: Charlotte Marshall
Planning Director: Chris Bailey
Global Partner: Paul Kirkley / Board Account Director: Jeff Crowe
Account Director: Natasha Stanton / Project Manager: Caroline Saines
Media agency: Mindshare / Media planner: x
Director: Marcus Liversedge / Executive Producer: Ric Baldock
Producer: Jeanette Sutton / Production Company: Just So
Editor: TBC / DOP: Olly Wiggins / Production Designer: Morgan Kennedy