American Express present HOME COUTURE

American Express present: HOME COUTURE

American Express x TimeOut Israel let its card members confine from home with style.

American Express card members are known for their impeccable taste and lust of life, culture, food and exclusive experiences. However, as we all know, the coronavirus outbreak has made enjoying even the most mundane of pleasures like eating out at a stylish restaurant impossible. So what do you do when your natural playground has been pulled out from under your feet? How do you provide American Express card members with that trademark stand-out experience?

Working with Time Out Israel, we created a dedicated content hub that lets the brand’s premium card members shop for the very best and very finest online has to offer. From special food packages and designer wines to online home styling services and specially created chef dinners - we curated “all deliverable to your doorstep” packages adapted for consumption from the comfort of your very own home.

Access our special minisite here: https://timeout.co.il/ptopic/home_couture/

Agency Credits: BBR Saatchi & Saatchi Israel

Client: American Express Israel

CEO: Ben Muskal

CCO: Yaron Perel

Creative Director: Shay Israel

Copywriter: Eliad Friedman

Art Director: Aia Bechor

VP Client Services: Lee Bryn

Account Supervisor:  Sivan Bardagan

Account Manager: Yaara Mazor

VP Strategic Planning: Yossi ‘Joe’ Baruch

Strategic Planning Supervisor: Lora Goichman

Strategic Planner: Assaf Hauschner Regev

Traffic: Ronit Doanis

Marcom: Eva Hasson

Studio Director: Lea Avram Vayzer

Studio: Sefi Gev, Sophie Alon, Dana Schossberger

C  - the Branded Content Agency: VP clients: Daniela Klinger

Publicis Media: Mor Berman, Chen Grabovski

Production: Sigler Communications