Ana Paula Moreno Institute #FindHope

Ana Paula Moreno Institute
Ana Paula Moreno Institute

Human trafficking is the world fastest growing crime, with more than 20 million victims. But many of them are outside their country of origin.  So, it’s difficult to track down who are missing looking only where they were last seen.

That's why Impar (Ana Paula Moreno Institute, a Brazilian NGO that seeks to give visibility to missing persons) and BETC São Paulo decided to make these people seen on a world scale, through a project named #FindHope. To find and help the victims, the project seeks help through everyone's eyes, adding the photos and data of these missing people to the photos that are seen all around the world on Instagram. 

Agency website: http://www.betc.com.br 
    Creative Director: Laura Azevedo
    Art Director: Rafael Homor
    Copywriter: Pedro Vidor
    Additional credits: Rafael Duarte (motion designer)
    Published: March, 2020

Learn more: findhopeproject.com
Instagram: @findhopeofficial
instagram.com/findhopeofficial

Extra video
Country
Brazil
Media
Online

Category

Brand

Ad Agency
BETC
By adRuby, 21 March, 2020

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