Axe: The evolution of hooking up

Advertising Agency: Digital Republic, Cairo, Egypt

Creative Director: Karim A. Yusuf / Senior Copywriter: Rami Boraie
Arabic Copywriters: Ahmed Safi El-Din, Mostafa Kerdani / Account Manager: Bassel El Sawy
Account Executive: Dina El-Tonsy / Production House: Full Frame Productions
Director: Yahya Ismail / Executive Producer: Mostafa Al Faramawy
DOP: Ahmed Tahoun / Art Director: Hend Haider
Editor: Baher Rasheed / Music Composer: Wael Alaa

Category

Ad Agency
Digital Republic

Brand

Media
Online
Country
Egypt
By adRuby, 1 December, 2014

Similar content

Axe: Protect Us From The AXE Effect

There was a faint scent of protest when we aired a radio spot for AXE that was a little ambiguous --

Lynx: Rules to Rugby

With all this hype about the Rugby, Soap felt it was their duty to ensure everyone truly understood the rules of the

Axe ads

Axe Deodorant Effect

"She was just another one."

Advertising Agency: Lowe MENA, Dubai, UAE

Axe "The AXORCIST"

There is a moment in young people’s lives when they feel obligated to follow trends imposed on them by society.

Axe print ads

Axe: Even angels will fall

Axe Excite
Even angels will fall.

Advertising Agency: DDB, Latina, Puerto Rico

Axe print ads

Axe: Anarchy for him + for her

New Axe Anarchy for him + for her
Unleash the chaos

Axe: Shazam/TV integration

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful

Axe: How you feel says it all

When you feel your finest, people perceive you as so much more.

Axe ads

Axe Shower Gel Cleaner

The cleaner you are. The dirtier you get.

Advertising Agency: BBH, London, UK

Axe is always good

Advertising Agency: BBH, London, UK

Client: Axe

Axe: "First Impressions Count"

BBH has launched a new campaign for client Axe/Lynx to launch the updated AXE hair styling range with a new propositi

Axe: Blast - score more

"Score more with the new Axe Blast!"

Advertising Agency: BBH Asia Pacific, Singapore

Axe: Less effort, more style

A little effort goes a long way so make the most of your hair while it is still there.

Axe Anarchy shower gel

New Axe Anarchy. Unleash the Chaos

Advertising Agency: Buzzman, Paris, France

Axe print ads

Axe: 2010 World Cup Finals

Advertising Agency: BBH, UK

Axe ads

Axe: Revolving doors

Axe Effect

Client: Axe

Axe's global redesign by PB Creative

Axe's global redesign by PB Creative

Axe's global redesign by the British agency PB Creative, aims to help the company remain loyal to it

Axe print ads

Axe: Sorry Harry

Advertising Agency: BBH, London, UK

Axe print ads

Axe: That special something some people have.

That special something some people have.

Product: Axe Black

Axe ads

Axe: Break the glass in case she said

Break the glass in case she said "no".

Advertising Agency: TBWA East Africa, Nairobi, Kenya