Budweiser launches "My Bar" platform

Another month of quarantine and the desire to go to your favourite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favourite bars, Budweiser launches this week in Brazil the platform My Bar.

 It allows people to go back to their favourite bar or restaurant and meet with friends to bridge the distance, albeit virtually. Besides bringing entertainment to consumers’ homes, My Bar is an opportunity to help bars and restaurants that are still closed because of the pandemic to have another sales channel. 

The virtual platform, created by ad agency Africa can be visited at www.budweiser.com.br/mybar in a very uncomplicated way, using smartphones or computers. In it, the person can choose among the registered establishments their favourite bar or restaurant and have the chance of experiencing being there.

Advertising Agency: Africa, Brazil

CCO: Sergio Gordilho
ECD: Matias Menendez
Creative Directors: Fernando Marar, Rodrigo Barbosa
Creative Team: Gabriel Franca, Andrea Souza
Designers: Andrea Souza, Fernando Marar
Client Services: Carolina Boccia, Heloisa Pupim, Francine Pellacani, Karen Pardo, Mariana Marcao
Media: Rodrigo Famelli, Tony Arbex, Bruna Morano, Leonardo Araujo, Fabio Vannucci
Planning: Aldo Pini, Wes Gagliano
Digital Strategy: Alexandre Dourado
Technology: Fabio Palma, Valerio Oliveira, Leandro Gomes
Website production:: The 9 Level
Website producers: Eric Cintra, Angelo Lages, Gabriel Lima, Caio Vertematti
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni
3D Illustration: Gabinete.co
Client Approval: Bruna Buas, Rodrigo Paolucci, Alice Alcantara, Carolina Caracas Gargione, Daniel Mallaco