Sue Bird and Stephan Curry keep jokes coming for CarMax

CarMax, Wasserman, and The Martin Agency once again deliver top basketball talent, and plenty of riffs on their legacies and stereotypes, in a continuation of the “Call Your Shot” campaign, produced by Valiant Pictures. Starring Stephen Curry of the Golden State Warriors, Sue Bird from the Seattle Storm and legendary sports columnist Adrian “Woj” Wojnarowski, the ads rob Curry of his “hagglin’’ (and his fourth championship), see Sue ‘Buckets’ Bird in action, and question the legality of Woj’s unique phone mount setup in a fun series of self-owns.

1. “Hagglin” starring Stephen Curry

2. “Quality Cars at Upfront Prices” starring Stephen Curry and Sue Bird

3. “Home Delivery” starring Sue Bird

4. “Curbside Pickup” starring Sue Bird

Click HERE to view the complete playlist.

The campaign follows Valiant’s preceding collaboration with CarMax and both agencies, previously spotlighting other NBA talent. Spots starring returning ambassadors Kelly Oubre Jr. and Zach LaVine will air at a later date.

CREDITS

Client: CarMax

Jim Lyski, CMO

Laura Donahue, VP of Marketing Services

Michael Reeder, Director Brand Video & Sports Marketing

Emily Layman, Manager - Marketing Operations

Shannon Troyka, Manager - Marketing Operations

Agency: Wasserman Media Group

Christa Newcomb, Vice President

Nick Lennon, Director

Zach Sansavera, Manager

Houston Greenberg, Associate Manager