Coca-Cola: English, Arabic, Hindi and Ray's fresh beats

The new sleeker and taller Coca-Cola can is out and UAE beat-boxing champion Beatbox Ray is here to make some noise about it. A mash-up of English, Arabic, Hindi and Ray's fresh beats, this music video is based on the awesomeness of an old favourite's new look.

Advertising Agency: Y&R, Dubai, UAE

Creative Director: Ash Chagla / Art Director: Kamel Ajerdi
Copywriter: Athina Afton

Category

Ad Agency
Y&R

Brand

Media
Online
Country
United Arab Emirates
By adRuby, 3 December, 2014

Similar content

Coca-Cola Taking Home Happiness #WishUponACoke

As part of Coca-Cola’s new Wish Upon a Coke campaign, we decided to surprise people on their way hom

Coca-Cola Hug Machine

"The Coca-Cola Hug Machine. You hug it, it returns the favour with a Coke.

Coca-Cola: This season, it's always the real thing

Holidays are coming
Holidays are coming
Holidays are coming
Holidays are coming

Coffee Inn print ads

Coffee Inn: Aero Cappuccino

Aero Cappuccino

Client: Coffee Inn

Advertising Agency: Not Perfect | Y&R , Vilnius, Lithuania

Coca-Cola: Taste under hypnosis

In "Hypnosis", world-famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any ex

Coca-Cola: "Couples Prank" by C-Section

Play FIFA 18 against your girlfriend. If you win, you get a PlayStation. But if you lose…

Coca-Cola: 18 mini-bottles

Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of

Coca-Cola "Taste the feeling" by Ogilvy

Coca-Cola "Taste the feeling" by Ogilvy

Client: Coca-Cola

Taste the feeling.

Advertising Agency: Ogilvy, Bangkok, Thailand

Coffee Inn print ads

Coffee Inn: Christmas Coffee Forest Fairytale.

Christmas Coffee Forest Fairytale.

Client: Coffee Inn

Coca-Cola: Cool Magazine Amplifier

Attached to the cover, the art allows readers to turn the magazine into an amplifier.

Coca-Cola: share the magic of a white Christmas

See how Finland and hot, tropical Singapore share the magic of a white Christmas.

Coca-Cola ads

Coca-Cola: Cokesanta

Advertising Agency: Ogilvy & Mather, Shanghai, China

Coca-Cola: "The Chase" by Wieden + Kennedy

Vrrrrrrroooooom vroom. Honk. Screeeeeeeech. Honk Honk. Skrrrrrrrrrrt. Crash.

Diet Coke Presents: The Slender Vender

Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vend

Coca-Cola "Share A Coke"

“We pride ourselves on being a company that champions inclusivity and diversity, and through our Share A Coke campaig

Coca-Cola: Connecting Happiness

Advertising Agency: Bullet Promoções, São Paulo, Brazil

Coca-Cola: The songs we take for granted

The songs we take for granted, many have never heard.

Coca-Cola Offside by JWT

Advertising Agency: J. Walter Thompson, Dubai, United Arab Emirates

Coca-Cola: Happiness Factory

The Coca-Cola Company's newest instalment of the Happiness Factory series - The Great Happyfication.

Coca-Cola ads

Coca-Cola: #LetsEatTogether

Advertising Agency: Mayer/McCann Erickson, Bratislava, Slovakia