Advertised brand: Detran RN
Advert title: Fragile
Headline and copy text:
YOUR LIFE CAN BE FRAGILE ON A MOTORCYCLE.
Previne yourself.
7 in 10 accidents Involve motorcyclists. On the motorcycle, the pilot Is more
exposed to own lack of prudence and the lack of respect from others Drivers.
Help us to make a safer transit and to change that statistic.
Media:
Film, print.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Agency website: http://www.facebook.com/executivapro
Art Director: Cortez Pereira
Copywriter: Lucílio Barbosa
Photographer: Kako Gomes
Image manipulation: Camaleão Art
Production Company: ROX
Director of the film: Kako Gomes
Published: November, 2016.
Short rationale:
On a motorcycle, life becomes much more fragile.
Thinking about that, we created the campaign for Detran-RN,
stimulating the prudence and the conscience of the motorcyclists in the piloting.
Ad Agency
Media
Country
- Add new comment
- 34 views
