Duracell: great things are possible

Duracell proves the importance of the power inside by telling the story of all-pro linebacker Patrick Willis. His personal journey to the pinnacle of the NFL required the ability to power through obstacles and a steadfast and unwavering belief in himself. His story is remarkable and inspiring and further proof that with the right stuff inside, great things are possible.

Advertising Agency: Saatchi & Saatchi, New York, USA

Chief Creative Officer: Con Williamson / Creative Directors: Justin Ebert, Alex Lea, Peter Smith / Art Director: Nate Ripp
Prod. Co.: Uber Content / Director: Eliot Rausch / Agency Producer: Peter Feldman / Production Company: Uber Content
Director: Eliot Rausch / EP: Preston Lee, Phyllis Koenig, Steve Wi / Director of Photography: Ed David / Editorial: Rock, Paper, Scissors / Composer: Adam Taylor