E-mart Sale Navigation project

VLC technology-based marketing promotion in a hypermarket for the first time in the world.

A lot of different state-of-the-art technologies have been engaged in R&D for development of Indoor Navigation, the real-time locating and tracking service, to make it available within a shopping mall or a store.

The E-mart Sale Navigation project proves a new possibility for indoor navigation with a distinctive approach based on VLC technology.

Advertising Agency: Cheil Worldwide, South Korea

Chief Creative Officer: Jeongkeun Yoo / Executive Creative Director: Thomas Hongtack Kim
Creative Director: Jaewook Nam / Copywriter: Wonjun Jang / Senior Copywriter: Sangjun Shin
Art Director: Sujin Oh / Junior Art Director: Hyojung Kang / Account Executive: Jintaek Roh
Production Company: Idea from daily life / Director: Dongsu Kang / Editing Company: Elliot
Music: Sangkyu Jeon / Media artists: Kiheon Shin, Wondae Ryu
Additional credits: Taegyu Kang, Sangkyu Lim, Yangkeun Kim, Jeongmo Kang, Byungoh Kim

Category

Ad Agency
Cheil

Brand

Media
Ambient
Country
South Korea
By adRuby, 5 April, 2013

Similar content

Shadow-Activated QR Code

For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality

E-mart: truck shaped balloon

Korean people work the longest hours in the world and are always busy.

Piraeus Bank ads

Piraeus Bank - Beautiful copy

Some men carry million others.

Advertising Agency: Bold Ogilvy, Athens, Greece

Fabrica Dentis ad

Fabrica Dentis: If it was a tooth

If it was a tooth, we would fix it.

Client: Fabrica Dentis Dental Clinic

FedEx Exame iPad

Readers flip the page very fast when they're reading, especially in e-magazines, sometimes even missing the interacti

Relish: Hidden Costs

Would you pay London’s Hidden Charges?

LinkedIn "What are you searching for? | #InItTogether"

Client: LinkedIn

Advertising Agency: BMB, UK

UNHCR ads

UNHCR: QR/NFC-enabled mobiles on the figurines

PROBLEM

Getty Images print ads

Getty Images: Music Library

Advertising Agency: Bates 141, Mumbai, India

Global Security Systems ads

Global Security Faces

I don't really like the way the headline and brand name are written upside down.

MedicAlert

MedicAlert: Increase your odds in a life or death situation

Increase your odds in a life or death situation.

Advertising Agency: Bester Burke, Cape Town, South Africa

Godrej print ads

Godrej: Not protecting is gifting.

Client: Godrej Security Solutions

Not protecting is gifting.

StreetEasy: "Find Your Place" by Office of Baby

StreetEasy: "Find Your Place" by Office of Baby

Advertising Agency: Office of Baby, New York, USA

Itaú Uniclass Inspires Customers to Reach Their Goals with Sylvester Stallone and Marcos Mion

Itaú Uniclass, the premium segment of Itaú Unibanco, has launched a new positioning

Adidas "#TheRealKashmir" by Cheil India

You think you've heard a lot about Kashmir. It is time you see #TheRealKashmir.

Restaura Car Cleaning ads

Restaura Car Cleaning services

"Don't let the stains tell the wrong story.
Restaura Car.
Car Cleaning."

clarin ads

Clarin: made of jobs

The world is made of jobs, find yours on empleos.clarin.com

AIMI Flowers

AIMI Flowers: Let the flowers do the talking

"I miss you. / I was a jerk. / I am the one.
Let the flowers do the talking."

Roberto Haddad Auctions

Roberto Haddad Auctions: Finding needles in haystacks

Advertising Agency: 11:21, Rio de Janeiro, Brazil

Stem Flowers

Stem Flowers: "When you don't want to be there." by DDB

When you don't want to be there.

Client: Stem Flowers