Eisenbahn "No detail is too small for beer lovers"

Creative design and mixed media studio LOBO conducts the Eisenbahn locomotive once again on its barreling journey to collect and deliver classic beer ingredients in a stop-motion spot for the brewery, out of agency SUNO United Creators. Directed by Gabriel Nobrega, Eisenbahn founder Juliano Mendes steers the train down dizzying tracks, collecting payloads of hops, grains and more, heating up the beer making process.

Matching the spirit of “craft” that remains the basis of Eisenbahn’s philosophy, the spot was produced with a combination of live action and playful animation styles including pixelation, and mixed-media live elements seeing the train along its tracks--and even diving into the lager itself. LOBO constructed an entire bar in-studio for the shoot, printing every frame of animated sequence on actual cut and painted cardboard.

Credits:

Director: Gabriel Nobrega

Advertiser: Eisenbahn

Agency: SUNO United Creators

Executive Producers: Francisco Puech Leão, Alberto Lopes, Sérgio Salles

DP: Lucas Andres Barreto

Art Director: Marcos Gardonyi Carvalheiro

Attendance: Thaís Lopes, Marcia Guimarães

Producer: Eduardo Silva, Ricardo Vaz

Post Coordination: Clara Morelli, Rosangela Gomes

Coordination of Stop Motion and Miniatures Team: Bianca Viani

Art Direction and Set Design Stop Motion / Miniatures: Fabiana Fukui, Borys Duke