Electrolux refrigerator: Explosion

In this production meals are blown apart in slow motion, showing that unhealthy habits can be changed with the help of the new Electrolux refrigerator. Check here to view the commercial that poetically puts an end to burgers, sodas, and fattening desserts.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil

Executive creative directors: Fabio Fernandes, Eduardo Lima / Creative directors: Pedro Prado, Rodrigo Castellari
Copywriter: Leandro Dolfini / Art director: Rodrigo Cotellessa
Account supervisors: Marcello Penna, Marco Piza, Gisela Assumpção, Gabriela Marques, Julianna Carvalho
Planners: José Porto, Guilherme Pasculli, Caio Felipe
Media team: Fábio Freitas, Adriana Roza, Karen Kimura
Agency producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production company: Squarehead / Director: Márcio Leitão
Cinematographer: Pepe Mendes / PRroduction designer: Martino Piccinini
Executive producers: Adriano Costa, Regiani Pettinelli / Producer: Murillo Baskerville
Editing: Márcio Leitão / Sound house: Tesis
Sound design arrangement: Henrique Racz, Silvio Piesco / Singer: Blubell