Simon Wheatcroft, a blind runner, uses Runkeeper's mobile application to overcome his challenge to do what he loves -- to run. The Runkeeper app, using IBM Cloud Analytics, tells Simon the distance and pace of his run and using that information he creates a mental map that allows him to run independently.
Advertising Agency: The Barbarian Group, USA
Creative Directors: Adam Lau, Eric Burnett
Art Director: Andrew Peet / Copywriter: Morgan Perrine
Broadcast Producers: Damon Webster, Sherri Hollander / Digital Producer: Steven Kreuch
Business Director: Roger Ramirez / Account Executive: Sophie Shrem
Director: Tucker Walsh /
Executive Producer / Founder: Ari Kuschnir
Executive Producers / Partners: Kate Oppenheim, Brian Latt
Head of Production: Dave Saltzman
Producer: Stine Moisen / DOP: Tim Sessler
Production Supervisor: Naomi Wells
Post Production
Post Supervisor: Cynthia Angel
Editorial: Beast TV
Editor: Jai Shukla / Post Producer: Colleen Valentino
Assistant Editor: Sarah Germano
Flame Artist: Scott Bravo / Composer: Andy Huckvale
Sound Design: Q Department / Color: The Mill / Colourist: Fergus McCall
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