Indy
Briefing: Create awareness for the international race event ltaipava Sao Paulo Indy 300.
Idea: Because of the international proportion of the race and the business target, we chose the bagagge carousel of the Congonhas Airport to place a real race car tire with a promotional message: “Indy landed in Sao Paulo”.
Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legman / Art Director: Gabriel Untura / Copywriter: Junior Datena / Photographer: Alexandre Bellon
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