Heinz "Ketchup Puzzle - Contest"

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Ketchup brand Heinz prepared a remarkable advertising campaign by creating a single color (ketchup color) puzzle with 570 pieces. 

Advertising Agency: Rethink, Canada

CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan
Producers: Anna Tricinci, Todd Harrison
Photographer: Alex Butt
Print Producer: Narine Artinian
Editor: Tyler Erdelac
Account Services: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin

The monotony of the puzzle solution is associated to how slowly the sauce flows from the classic packaging. 

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