Highdive, Ad Age’s 2020 Small Agency of the Year and back-to-back winner of USA Today’s 2020 and 2021 AdMeter, premiered a new creative spot, directed by Lance Acord out of Park Pictures, for Jeep during last night’s Golden Globes.
Titled "Earth Odyssey", the spot marked the launch of the Jeep Wrangler 4xe as Jeep paves the path to become the world’s greenest SUV brand by 2022. In honor of this bold mission and the electrification of Jeep’s most iconic vehicle, Highdive tapped the classical music recording “Also Sprach Zarathustra,” often associated with the film 2001: A Space Odyssey, to introduce Jeep’s newest addition.
In this spot, you’re taken on a quest with the Wrangler 4xe through many of Earth’s different terrains and climates. While the Jeep explores these landscapes, the camera cuts to animals singing the classic melody. The grand finale culminates with the iconic monolith, with the Jeep Wrangler 4xe plugged into it as a charging station. Curious mill about to inspect the vehicle, mimicking the iconic monolith scene from the movie.
Included below, please find links to the full credits and spot, as well as a quote from Highdive’s Co-Founder and Chief Creative Director Chad Broude:
"The iconic classical music recording frequently associated with ‘2001: A Space Odyssey,' known officially as ‘Also Sprach Zarathustra’, is often used to introduce something big. Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that 'earth friendly' excitement in a super fun way."
Client: Stellantis / Jeep
Ad or Campaign: "Earth Odyssey"
Global Chief Marketing Officer, Stellantis: Olivier Francois
VP, Head of Marketing, Stellantis North America: Marissa Hunter
Head of Jeep U.S. Brand Advertising: Randy Ortiz
Jeep Brand Advertising Manager: Nicole Pesale
Jeep Brand Advertising Manager: Jarrod Dexel
Agency: Highdive
Co-Founder/CCO: Chad Broude
Co-Founder/CCO: Mark Gross
GCD: Nathan Monteith
CD / Art Director: Jorge Pomareda
CD/ Copywriter: Casey Stern
Managing Partner, Account and Strategy Lead: Louis Slotkin
Partner, Lead Account Director: Kaley Lambeth
Account Director: Kelly Maise
Senior Account Executive: Lyndsay Klebba
Head of Production, Executive Producer: Jen Passaniti
Senior Producer: Lindsay Vetter
Director of Business Affairs: Kelley Beaman
Music Producer: Larry Pecorella
Production Company: Park Pictures
Director/DP: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Production: Chelsea Schwiering
EP/ Producer: Caroline Kousidonis
Editorial: Cutters Chicago
Executive Producer, Cutters: Heather Richardson
Head of Production: Patrick Casey
Editor, Cutters: Michael Lippert
Assistant Editor, Cutters: Christian Leontios
Music, Talent & IP Supervision/Licensing: Creative License
Music: The City Of Prague Philharmonic Orchestra "Also Sprach Zarathustra" (Silva Screen Music America)
Movie IP: 2001: A Space Odyssey (Warner Bros. Entertainment)
VFX Studio: a52
VFX Supervisor: Patrick Murphy
Flame Artists: Matt Sousa, Adam Flynn, Stefan Gaillot, Richie White
Online Editor: John Valle
Producer: Armando Plata
Head of Production: Stacy Kessler-Aungst
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall
Color Studio: a52 Color
Colorist: Daniel de Vue
Color Assistant: Corey Martinez, Dylan Bursick
Color Producer: Jenny Bright
Executive Producer: Thatcher Peterson
Audio: Another Country
Executive Producer, Audio: Tim Konn
Producer, Audio: Louise Rider
Sound Design/Mix: Peter Erazmus
Sound Design: Erik Widmark
Audio Assistant: Josh Hunnicutt
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Comments1
This ad is pure genius! It's…
This ad is pure genius! It's nice to know this kind of quality is still being produced. Bravo!