Knacki knows how kids like their veggies in a quirky new plant-based print campaign by Ogilvy Paris.
Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most.
Veggies, like kids love them.
Meet the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid-appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal-shaped balloons, but the eye transforms the visuals into what it really is after studying further. And the line reads: “Veggies, like kids love them”. Claiming that - just like kids love balloons - they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and balloons. That’s the beauty of it. They are equally appealing.
The balloon animals were brought to life by 3D modeling. As the visual portrayal of balloons and Knacki hotdogs was equally important, each animal required dedicated work in craft and detail. The shape of the overall balloon to create an animal and respect the real shape and texture of each sausage needed to come across as equally appealing and real. We also made sure to give each animal fun personalities in terms of body postures, positions, and character traits, explains Ogilvy Paris.
CREDITS: OGILVY PARIS
Presidents: Matthieu Elkaim & Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative director: Julien Bredontiot
Artistic Director: Jonathan Baudet-Botella
Copywriter: Linnea Kavsjo
Head of planning: Fanny Camus-Tournier
Strategic planner: Marguerite Lengereau
Business Director: Hubert d’Arrouzat
Account executives: Aurélia Suzialuk, Mathilde de Las Muelas
Producer: Angélique Bosio
3D Studio: Unicorn Paris