OBJECTIVE
Raise awareness of the WHITE new product “Wearable Overnight”
As the “Wearable Overnight” product is first introduced in Korea, announce the Launch and product key feature. Reinforce innovative brande image of WHITE.
PRODUCT KEY FEATURE
Point 1. Product USP : 360 degree perfect leaking-prevention
Point 2. Product Category: Overnight product, that can be worn as underwear
Point 3. Target Benefit : Have a nice sleep with 360 degree leaking-prevention (Nickname: sweet-dream pad; 꿀잠패드)
STRATEGY
Introduction Video, explaining and delivering information about the Wearable Overnight product, based on these 3 points (ex. When to use the product/ how to depose the product/ etc…_
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The Video will be produced targeting our core target (college students in their early 20’s) in order to cause natural buzz.
Advertised brand: Kotex White Wearable Overnight
Advert title: White Ggulzam(Sweet dream) Pad
Headline and copy text (in English): Introducing the innovative new pad, Ggulzam pad
Advertising Agency: Postvisual, Seoul, South Korea
Ad Agency
Media
Country
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