Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. La Parole Aux Sourds
  3. La Parole Aux Sourds: "Unsilenced" by BETC

La Parole Aux Sourds: "Unsilenced" by BETC

Discover Unsilenced, a unique collaboration between the French-Americanelectro band Haute (who composed the music) and the English dancer Billy Read(who wrote the lyrics and interpreted them in the music video).

All black and white, the video is visually striking, featuring Billy’sexpressive and emotional dance style as he moves with the suggestive instrumentaltunes to the backdrop of the Olympiades neighborhood in Paris.

The stunning video was directed by Alban Coret from Insurrection films, the powerhousebehind music videos for Drake, Alt-J and Travis Scott among others.

Now what if we would tell you that thisisn’t a music video for an instrumental song?

Billy is in fact deaf and isactually sign-singing the lyrics,that he wrote by using his sense of touch to feel the rhythm of themusic, said of the dance: “The hardest part of performing Unsilenced was thatmy hands were singing while my feet were listening for the beat.”

BETC Paris and non-profit La Parole aux Sourds (“A Microphone for theDeaf”) are behind the project, that continues on Unsilenced.fr,an interactive website that lets theviewer discover the lyrics to the song, and those who wish can make adonation to support the work of the organization and their work to build bridgesbetween the deaf and the hearing community.

The first of its kind, Unsilenced is an original track with lyrics “sung” through a combination of sign language and dance. The development of the music and movements required a carefully orchestrated collaboration between deaf dancer Billy Read and electronic duo Haute. Learn more about the project and get involved at Unsilenced.fr.

Organization

LA PAROLE AUX SOURDS

Organization management

GABRIELLE PORTNOÏ

 

DEBORAH PORTNOÏ

Agency

BETC

Agency management

DAVID MARTIN ANGELUS

Chief creative officer

CHARLOTTE BALS

STÉPHANE XIBERRAS

Creative director

DAVID MARTIN ANGELUS

Art director

ERIKA REYES

Art director assistants

REMI LASCAULT

Copywriter

ALINE AFLALO

NICK BAKSHI

Copywriter assistant

KEVIN FINES

Traffic

KEMI ZINSOU

Music creative director

CHRISTOPHE CAURRET

Sound production

GREEN UNITED MUSIC

Music art director

ALEXANDRE MANY

Music producer

FLORINE PERRAULT

Original soundtrack

HAUTE

Production company

INSURRECTION

Producer

ARNO MORIA

Director

THEO GALL

ALBAN CORET

Editor

HUGO LEMANT

Post-production & VFX

MATHEMATIC

Producer VFX

GUILLAUME MARIEN

Post-producer VFX

JULIE LAGADEC

Dancer

BILLY READ

Choregrapher

ARIEL FUNG

1st air date

MARCH 7TH 2018

Category

  • Public interest
Ad Agency
BETC

Brand

  • La Parole Aux Sourds
Media
TV / Film
Country
France
By adRuby, 7 March, 2018
  • Add new comment
  • 42 views

Similar content

Ensemble Contre La Récidive: The Lamb

The French association Ensemble Contre la Récidive (Citizens Against Recidivism), an organization

Good Planet Foundation: "GET READY FOR GLOBAL WARMING" by BETC

GET READY FOR GLOBAL WARMING

Reporters Without Borders: "This is not a container, it's a prison"

In these troubling times for freedom of information (assasinations, repression, censure), Reporters Without B

Addict Aide: "Laurence's secret" by BETC

It’s the year of 2009, at 14 rue du Maine in Paris, in the apartment of a woman named Laurence.

Ana Paula Moreno Institute

Ana Paula Moreno Institute #FindHope

Human t

Reporters Without Borders "War reporters"

Reporters without Borders are releasing their 50thphotography book promoting the freedom of informat

Greenpeace ads

Greenpeace: You are driving the coastlines under water.

You are driving the poles to destruction.

You are driving the wind into hurricanes.

League Against - Cancer Prevention ad campaign

Advertising Agency: Y&R, Peru

Pedestrian Council of Australia ads

Pedestrian Council of Australia - Stop Look Listen Think

Don't tune out.
Stop Look Listen Think

Médecins du monde

Médecins du monde: Some policies just make you sick!

Client: Médecins du monde (Doctors of the world)

"The best healthcare system in the world?"

Estado de Minas Newspaper

We all share the same water

"We all share the same water. Use it well." March 22 - World Water Day

PETA: Do It Like They Do

Going vegan helps your body function better - including between the sheets.

Earth 911 print

Earth 911: Recycling saves more than trees

Recycling saves more than trees

Advertising Agency: Grey, NY, USA

Amnesty International print ads

Amnesty International: No more bullets in the streets.

No more bullets in the streets.

Advertising agency: Concept McCann, Caracas, Venezuela

Responsible Young Drivers: driver screws up big time

Watch what happens when a Gran Turismo champion starts racing drunk.

Societe de l'assurance automobile du Quebec - Cable

Client: Societe de l'assurance automobile du Quebec

Advertising Agency: Lg2, Quebec City, Canada

World AIDS Day - CONDOMS PROTECT!

Creative Directors: Oliver Drost, Christian Thron

UNHCR's help to survive: The search for Syria

Meanwhile, the war rages in Syria requires nearly 4 million people depending on UNHCR's help to surv

The Ernest Hemingway Foundation

The Ernest Hemingway Foundation: His life was his greatest story.

His life was his greatest story.

Advertising Agency: Ogilvy & Mather, Chicago

Unicef - We Are Family

I am not Olivia Colman.

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

The new advertising campaign from Cartier "Love is All"

Access Israel "COP26 Unaccessible conference"

San Diego Zoo Wildlife Alliance "You Can't Replace Wildlife Once It's Gone"

Microsoft Xbox presents Age of Empires IV

Atlanta Hawks' Trae Young Pushes the Limits of 'Impossible'

CarMax "Call Your Shot" 3.0

The HISTORY Channel presents "The Rest Is History"

ekWateur invites you to switch to renewable energy

Cumberland Packing Corp Animates Sweet Stories for "In The Raw"

Vileda launches film aimed at Gen Z "Dancer"

Pagination

  • Previous page
  • 25
  • Next page

Popular ads

Oreo ads

OREO Celebrate the kid inside

Coca-Cola: Happiness starts with a smile

Jeep "It's time to explore the great indoors"

Jeep "It's time to explore the great indoors"

The Andy Warhol Museum

The Andy Warhol Museum: Must be summer

Volvo cars with an AED: Volvo Lifesaver

Cat Footwear

Cat Footwear - Go Ahead

Travel further than you think for 15€

SNCF: Travel further than you think for 15€

Tania Travel - Book Your Flight.

Tania Travel - Book Your Flight.

Honda print

Honda Genuine Parts: Don't be that guy.

Stay ahead of the game

Air Arabia and Mojo Creative Studio: Stay ahead of the game

Pagination

  • Previous page
  • 25
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Pepsi(41)
#Greenpeace(41)
#Burger King(39)
#WWF(38)
#Ford(38)
#Adidas(37)
#Nike(37)
#Fiat(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal