Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Lay's
  3. Lay's "The Lay's Ending"

Lay's "The Lay's Ending"

Lay's "The Lay's Ending"
Lay's "The Lay's Ending"

While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same love that it used to. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends.

So to remind people that happiness can last longer, we launch special Lay’s packet which have a hidden compartment with extra potato chips at the bottom. We also collaborate with various partners such as Coldplay(Music Band) and Netflix to bring this idea to life. In the end, we leave it to the audience to take it further.

Brand: Lay's

Campaign Name: The Lay's Ending
Published In: March, 2020
Contributors: Apaar Singhal - Copywriter (it was an individual piece)
School: Miami Ad School, Mumbai

Extra video
Country
India
Media
Print

Category

  • Food

Brand

  • Lay's
Ad Agency
Miami Ad School
By adRuby, 27 May, 2020
  • Add new comment
  • 147 views

Similar content

7 Eleven

7 Eleven by Miami Ad School

Advertising School: Miami Ad School San Francisco, USA Art Director: Felipe Mollica / Instruct
Hellmann's Chili

Hellmann's: Chili sauce for salads

Product: Hellmann's Chili

Chili sauce for salads

Lay's opens a non-existing restaurant on UberEats

For those who have not yet managed to get their hands on the chip bags anywhere else, the appropriately named

Chupa Chups ads

Chupa Chups with fizzy powder

Chupa Chups with fizzy powder

Advertising School: Miami Ad School

Kraft "Break Up With Ice Cream"

Kraft "Break Up With Ice Cream"

Title: Break Up With Ice Cream

School: Miami Ad School San Francisco

Lay's "Crispy Subtitles"

Watching a movie and not hearing a thing because you’re nibbling crisps at the same time? Terrible!

Nespresso "Getaway"

Nespresso "Getaway" by Miami Ad School

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

McDonalds print advertisement

McDonald's: The thing you want

The thing you want when you order a salad.

Advertising Agency: Miami AD School, Berlin, Germany

Burger King

Burger King: Delivery 5535-1364

Advertising School: Miami Ad School, São Paulo, Brazil

Burger King "Just in case Whopper"

In these crazy times, Burger King wants to make sure you can always get a Whopper, even when fire falls in the wrong

Burger King "Grubtitles" national language of the burger kingdom

A new, tastier way to use Netflix subtitles. Grubtitles: national language of the burger kingdom.

Magic Spoon "A Good Day"

Magic Spoon "A Good Day"

Life can be difficult. As adults, we often have a lot going on.

Oreo

Oreo: Checkboard

Client: Oreo

Advertising School: Miami Ad School, New York, USA

Boston Pizza - The jungle's percussionist enthusiast ninja

A traditional tv spot for a restaurant with not such a traditional history.

Demet Evgar is exploring Lay's potato fields "Bizim Patates, Our Lay's"

One of the food brands of PepsiCo, one of the world's leading food and beverage companies, Lay's made a tv commercial

Bob's

Bob's: Let your hunger decide. Your favorite sandwich now in three sizes.

Let your hunger decide. Your favorite sandwich now in three sizes.

Mars print ads

Mars: Jumbone

Advertising Agency: BBDO, Moscow, Russia

What do new Doritos JACKED taste like?

Advertising Agency: Goodby, Silverstein & Partners, USA

A Beginner's Guide to Surviving the End of the World

Advertising Agency: The Unitas Reputation Agency, Canada

Picanta ads

Picanta's good karma

Vegetables with good karma.

Advertising Agency: LBL Communication Group, Moscow, Russia

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

Unforgettable: The Final Serve of Rafael Nadal's Legacy

The Festive Magic of McDonald's: A Campaign for the Christmas Chaos

Game On with EE: Tailored Gaming for Every Type of Gamer

Leo Burnett and McDonald's "Actually Get Your Money’s Worth" campaign

Set Your Price

"Set Your Price" : COMIN's Unique Model for Passengers

Morrisons' Magical Christmas Ad: Oven Gloves Take Center Stage

Citroen e-C3 Campaign: "The Revolution Has Begun" with affordable electric cars

Wuzzuf's advertising campaign

Wuzzuf: Revolutionizing Job Search in Egypt

Fiat 500e Giorgio Armani: A Fashionable Drive, A Runway Sensation

Vivo Partners with Rafael Nadal to Power Up B2B Market

Pagination

  • Previous page
  • 6
  • Next page

Popular ads

Ecovia ads

Don't drink/speed/text and drive

Toyota Tundra print ad

Toyota Tundra for hunting, fishing or whatever the great outdoors brings

Best Friend Forever

Best Friend Forever, focuses on bringing art and essay films to the international market

Amena Autism Center

Amena Autism Center: "Autism is challenging but not impossible" by VMLY&R

Coca-Cola

Coca-Cola Happy

The All-New 2026 Honda Passport TrailSport: A Dream on Wheels

Why TUI's "Packed Differently" Campaign Unpacks Big Results

Westfield print ads

Fashion lives

McDonald's print ads

McDonald's: Royal

McDonald's: Come as you are

McDonald's: Come as you are

Pagination

  • Previous page
  • 6
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Pepsi(41)
#Greenpeace(41)
#Burger King(39)
#WWF(38)
#Ford(38)
#Adidas(37)
#Nike(37)
#Fiat(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal