Lexus Hybrid brings together two opposites – petrol and electric – to create a car that turns all car conventions on their head. It seems impossible for a car to be fast and quiet at the same time. For a car to create energy when it stops moving. For a car to run on electricity but never be charged.
And we wanted to shine a spotlight on the tension that exists between these opposites, positioning Lexus Hybrid as a car that brings together the power of two worlds to create something even better. A car that seems impossible when you actually think about it.
A car that invites people to experience a new kind of amazing.
Advertising Agency: M&C Saatchi Abel, Johannesburg, South Africa
Visual Effects And Compositing: Chocolate Tribe
Art Director: Vanessa Von Broembsen
Copywriter: Stephanie Larsen
Creative Directors: Vanessa Von Broembsen, Stephanie Larsen
Executive Creative Director: Adam Weber
Chief Creative Officer: Neo Mashigo
Strategist: Lara Chatzkelowitz
Producer: Bronwyn Henry
Account Director: Anita Nyembezi
Account Director: Tumi Tshimbana
Business Unit Director: Bronwen McConnachie
Sound Engineer: Louis Enslin
Music Composer: Pressure Cooker Studios
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