Meter Group "Made in Fukushima" is a book made from decontaminated rice straw

Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the decontamination method works and that the rice from Fukushima is safe, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization.

A book made out of rice straw grown on decontaminated fields.

Although 25,000 hectares of farmland were contaminated by the Fukushima nuclear disaster, our innovative decontamination initiative is helping farmers grow safe rice again. Regardless, no one buys it because people don’t understand the data that proves the rice is safe.

Made in Fukushima is a book made from decontaminated rice straw from the fields of Fukushima that turns data into understanding. The book was sent to leaders in the food and environmental sectors, generating conversation and raising sales of Fukushima rice worldwide.

Advertising Agency: Serviceplan, Munich, Germany

Director: Dr. Masaru Mizoguchi
Vp Marketing: Christian Hertel
Head Of Print Production: Robert Kaminski
DoP: Andreas Wolf
Producer: Johannes Maierbacher, Rumi Tominaga
Cinematographer: Ivan Kovac
Managing Director: Maximilian Heitsch
Designer: Ricardo Abbaszadeh
Information Designer: Sebastian Haiss
Lead Designer: Gabriela Baka
Photographer: Nick Frank
Junior Copywriter: Carolina Soto
Art Director: Eduardo Alvarez
Creative Producer: Saurabh Kakade
Creative Director: Lorenz Langgartner, Franz Röppischer
Chief Creative Officer: Alex Schill