Dumb Ways to promote rail safety

URL: http://dumbwaystodie.com

Advertising Agency: McCann, Melbourne, Australia

Executive Creative Director: John Mescall / Copywriter: John Mescall / Art Director: Pat Baron / Animation: Julian Frost / Music: Ollie McGill / Digital Team: Huey Groves, Christian Stocker

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media.

Category

Ad Agency
McCann Erickson

Brand

Media
Online
Country
Australia
By adRuby, 23 November, 2012

Similar content

Metro Trains

Metro Trains: Dumb ways to die

Advertising Agency: McCann, Melbourne, Australia

Ethos Travel

Ethos Travel : time to get away

Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal

Turkish Airlines ads

Scan now and win - Turkish Airlines

Advertising Agency: Mccann, Turkey

LAN Airlines make Mariela's dream come true

McCann Worldgroup Peru has partnered with LAN Airlines Peru to offer the poorest children of Peru a chance to fly for

Tigerair Infrequent Flyer Club

Unlike other airlines' frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann Mel

Yatra

Yatra: Budget holidays

Budget holidays.

Advertising Agency: McCann Worldgroup, New Delhi, India

Lufthansa - An Indian heart?

Lufthansa is more Indian than you think!

Expedia

Expedia: All you can London

"All you can Moscow.

All you can Paris.

All you can London."

British Airways: Magic Of Flying

Advertising Agency: Ogilvy One, London, UK

JetBlue: Flying it forward

"Flying it Forward" is a social initiative where a free JetBlue ticket is passed from one deserving

Kapten: "your best decision today" by Grey

Kapten might just be your best decision today!

CityMobil codes for delivery and taxi cab rides

CityMobil: earn promotional codes for delivery and taxi cab rides

This year, Citimobil turns 13 years old.

MasterCard print ads

MasterCard: 30 million holiday locations worldwide

Kids Fishing Set: $18
Seeing them catch their first lump of seaweed: Priceless

Western Union ads

Western Union: The fastest way

"The fastest way to transfer money. Western Union

Halo TV Ad We Will Rock You for Halo The Master Chief Collection

Halo TV Ad We Will Rock You for Halo The Master Chief Collection.

Expedia: Housekeeping

Advertising Agency: BMF, Australia

What will you do today, for tomorrow?

"What will you do today, for tomorrow?" It's an important question, and not one to take lightly.

Irish Rail - Relaxed Fares

Based on watching two men on the train fall asleep in front of each other, when we were asked to find an interesting

ibis - DO NOT DISTURB documentary

Brand: ibis
Agency: BETC Paris
Executive Creative Director: Stephane Xiberras

Aeromexico "Over any wall"

Aeromexico "Over any wall"

Before Trump's speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joi