Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Mini
  3. MINI Cars Become Toys. Wind It.

MINI Cars Become Toys. Wind It.

MINI ads
MINI

Briefing: Create buzz for MINI in the wonderful city of Rio de Janeiro.

Idea: To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching a giant rotating wind key to the back. Three cars were driven by British royal guards in strategical points of the city and interacted with the public.

Advertising Agency: Hurra, Sao Paulo, Brazil

Creative Director: Ariel Legmann / Art Director: Gabriel Untura / Copywriter: Junior Datena / Photographer: Alexandre Bellon

Country
Brazil
Media
Ambient

Category

  • Automotive

Brand

  • Mini
Ad Agency
Hurra
By adRuby, 31 May, 2013
  • Add new comment
  • 583 views

Similar content

MINI Knightsbridge

MINI Knightsbridge: a top speed of 205 km/h

The Knightsbridge comes standard with a panoramic glass sunroof, a top speed of 205 km/h,

MINI print

Mini is its own soundtrack

While others play playlists the Mini is its own soundtrack.

MINI ads

MINI: Wicked. Happy Halloween

"Wicked. Happy Halloween.

We only come out at night. Happy Halloween."

Mini ads

Mini: Throw another door on the Mini

Throw another door on the Mini

Advertising Agency: Ogilvy, Melbourne, Australia

MINI: A Passenger’s Guide to the New MINI Countryman

1. The front seat. A coveted spot second only to the driver’s.

Mini

MINI - Why would you need two legs?

MINI - Why would you need two legs?

MINI ads

Mini: Suddenly, everything else seems old.

Suddenly, everything else seems old.

Advertising Agency: Anomaly, Toronto, Canada

MINI

The new MINI. The new original

Advertising Agency: GITAM BBDO, Tel Aviv, Israel

Mini Cooper ads

Mini Cooper: Texing and driving don’t mix.

Texing and driving don’t mix.

Client: Mini Cooper

Advertising Agency: Publicis, Mexico

Mini Cooper: Don't makeup & drive

There's a place for everything. Don't makeup & drive.

MINI "Nice to Meet You Again"

MINI's Grand Gathering: Introducing the New MINI Lineup in a Digital Era

Mini ads

Mini: Here's to you Peter

Here's to you Peter and your furry friend 'Hamish'.

Advertising Agency: IRIS, London, UK

mini ad

Win a Mini Ad

Advertising Agency: Agency.com\TBWA, Brussels, Belgium

Creative Director Online: Gert Pauwels / Creative Direct
Mini

MINI Made a Big Impression with the Sphere in Las Vegas

The iconic British car brand MINI has launched its all-new MINI family with a spectacular

Volvo: Vintersaga

Advertising Agency: Forsman & Bodenfors, Sweden

Kia Canada April Fools

Interested in some actual product innovations?

Smart: drive it or hate it

Smart: drive it or hate it

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Darren Richardson, Wolfgang Schneider

Harley-Davidson

Harley-Davidson "Common Ground" by Zulu Alpha Kilo

A Harley-Davidson Canada Film
Common Ground

Opel: "Jade" by JWT

Only 4% of car sales consultant are women.

Kia Ceed with Driver Attention Warning System.

Kia: "Kia Ceed with Driver Attention Warning System." by The Newtons Laboratory

Kia Ceed with Driver Attention Warning System.

Advertising Agency: The Newtons Laboratory, Greece

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

A Love Letter to Our Real Valentines: Cats & Their Delectable Delights

Valentine’s Day Marketing Done Right: How Morrisons and Leo Burnett Win Hearts (and Sales)

When happn Meets Steve: The Future of Real-Life Dating in a Digital Age

Kellogg’s

Kellanova: How "The OG" Reclaims Its Breakfast Legacy

Experience of a Lifetime

Experience of a Lifetime: Discover Anantara Qasr El Sarab’s Desert Luxury

LaCroix

Inside the "Make the Moment Yours" Campaign: LaCroix’s Bold Move

SNCF Voyageurs

Celebrating Every Journey: SNCF Voyageurs Debuts a Multifaceted Visual Identity

Celebrating National Day: APSCO’s Vision for a Greener, More Dynamic Kingdom

Ramires, Pure Blood Toyota

Ramires, Pure Blood Toyota: 26 Years of Automotive Excellence in Brazil

Touchboard Discounts

Touchboard Discounts from Itaú and Africa Creative

Pagination

  • Previous page
  • 4
  • Next page

Popular ads

Adidas

Adidas: This is

The Art of the Famous Order: McDonald’s and Stormzy Craft a Cultural Moment

Knacki Sausages

Knacki: 1,59€ Why pay more?

Febreze "bad odor has bad mood"

Febreze "bad odor has bad mood"

Givenchy Parfums and Pierre Gasly

Givenchy Parfums and Pierre Gasly: A Masterstroke in Luxury Branding

Diesel Jeans ads

Diesel Jeans - Be stupid

Hartz: Deliciously De-Lick-able Delectables

WWF print ads

WWF: Be a responsible tourist

Axe ads

Axe Shower Gel Cleaner

McDonald's Brazil and Duolingo: A Masterclass in Marketing Magic

Pagination

  • Previous page
  • 4
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal