New York Lottery: It pays to get the order right

It pays to get the order right.
Pick any four nymbers 0-9, choose the order you want them in and say "play it straight" to win up to $5,000.

Advertising Agency: DDB, New York, USA

Chief Creative Officer: Matt Eastwood / Executive Creative Director: Menno Kluin / Group Creative Directors: Richard Sharp, Mike Sullivan / Senior Art Director: Matt Knapp / Senior Copywriter: John Downing / Digital Artists: Toby and Pete
Photographer: Toby Burrows / Art Buying Manager: Jane Piampiano / Typographer: Juan Carlos Pagan / Retoucher: John Cason / Production Artist: Beata Molska / Print Producers: Christie Dwyer, Joan Elsesser / Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky / Management Supervisor: Kelly Gorsky / Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine

Client: New York Lottery