Nissan: Where to Next (Intelligent Trace Control) by Publicis

To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands, with a car commercial to achieve the attitude that resonates with these ‘urban athletes’.

Advertising Agency: Publicis.Sapient, Paris, France
Creative Director: Claudio Vieira
Creatives: Walid Gouyel, Alexander van Walsum
Producer: Estelle Diot
Account Directors: Andrew McMeekan, Kelli-Carolin Parkja
Project Manager: Adrien Meslier
Production Company: Sovage (Willy Morencé)
Director: Ben Strebel
DoP: Menno Mans
Post-Production Company: Prodigious
Post-Producer: Frederic Lubin
Sound Design: Emmanuel Desmadryl (Prodigious)
Music: “Regular”, Ateph Elidja