NIVEA: Nivea Sun everyday

NIVEA ads
NIVEA

TARGET: Asian people, including Koreans, who prefer white skin.

CHALLENGE: People do not use sunscreen everyday.

OBJECTIVE: Encourage people to use Nivea Sun everyday.

SOLUTION: Our message sunlight-engraved apples, which are the line examples of product usage, a product sample, and an apple-making-process explanation will be sent to whom answered not using sunscreen everyday at a survey.This will persuade Asian people who prefer white skin to use Nivea Sun everyday.

Advertising Agency: ABJ Genius, Seoul, Republic of Korea

Creative Director: NOH Da Hye / Art Director: SON So Hyun, SON Sang MIn / Copywriter: Jung Kyu (RHYS)LIM
Planner: Jung Kyu (RHYS)LIM / Illustrator: SON So Hyun / Photographer: SON Sang Min

Country
South Korea
Media
Direct Marketing

Category

Brand

Ad Agency
ABJ Genius
By adRuby, 23 April, 2012

Similar content

NIVEA: Stress Protect Deo

To launch the new Stress Protect Deo, NIVEA made a stress test.

Nivea: Presenting 4 new shower gels

Singing in the shower community presents the first ever social karaoke.

Nivea

Nivea: Because life makes wrinkles

Because life makes wrinkles.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany

NIVEA: "MEN BODY SHAVING"

Advertising Agency: FCB Fältman & Malmén, Stockholm, Sweden

NIVEA

NIVEA: Stress Protect deodorant

"We need to talk. / There’s something I need to tell you… / You’re late! / Who is that girl?

NIVEA print ads

NIVEA: New cooling post shave balm

Be ready to control emotions with new cooling post shave balm.

Client: Nivea for Men

Nivea: "The Man Who Changes Mondays" by Cheil

Whether it’s a smile or a kind word, Jamaican born Londoner Carl lives by his belief that a little care does wonders.

Nivea: "Nivea sunscreen waterproof."

Nivea: "Nivea sunscreen waterproof."

Nivea sunscreen waterproof.

Client: Nivea

Durex ads

Durex: Wegasm

Advertising Agency: Ogilvy South, Atlanta, USA

Cepacol Plus Whitening ads

Cepacol Plus Whitening

Kills germs and whitens teeth

Johnson & Johnson ads

Johnson & Johnson: for all you love

Advertising Agency: TBWA\Chiat\Day, USA

Harvey Nichols print

Harvey Nichols: Sale starts 1st june

Advertising Agency: Y&R, Dubai, UAE

St John Ambulance: If you don't know first aid, you can't help

If you don't know first aid, you can't help

With Johnson’s Baby wipes, nothing holds your child back

Your little one’s life awaits many magical firsts and sometimes things can get a little messy here and there along th

Oral-B "Reach behind dental braces."

Oral-B "Reach behind dental braces." by Publicis

Reach behind dental braces.

Advertising Agency: Publicis, Istanbul, Turkey

Client: Oral-B

São Cosmetics "Flor de Toloache"

São spotlights musician Shae Fiol--co-founder of the Latin Grammy-winning all-women mariachi band Flor de Toloache--w

WASO manga series

Shiseido launched WASO manga series

To promote the launch of two new products from the WASO range, Shiseido and its agency heaven are la

Axe print ads

Axe: Anarchy for him + for her

New Axe Anarchy for him + for her
Unleash the chaos

Avon ads

Upside-down Fairytale Nails collection

"Upside-down Fairytale Nails collection

Coiff your Success ads

Celebrate your hair

Advertising Agency: Komet, Switzerland

Creative Director: Thom Pfister / Copywriters: Antonia Bekiaris