Old Spice: The first mobile controlled banner

Old Spice introduced a new wild collection of scents with an extensive campaign. Our task was to implement the "Unleash your wild side" idea into an online display campaign. But how can you let people really unleash their wild side when they are sitting in front of their computer?

Advertising Agency: Kirowski Isobar, Budapest, Hungary

Creative Director: Márton Jedlicska / Chief Art Director: Dániel Deme / Art Director: Carlos Ramas / Copywriters: Tamás Simonyi, Bence Bodnár / Developers: András Pásztor, Csaba Tuncsik, Krisztián Nagy / Account Manager: Réka Oravecz
Motion Designer: Róbert Tóth / Editor: Gyula Tóth

Category

Ad Agency
Kirowski

Brand

Media
Online
Country
Hungary
By adRuby, 16 May, 2013

Similar content

Old Spice ambient ads

Old Spice: New fragrance: the Champion

BRIEF: Our task was to raise awareness around Old Spice's new fragrance: the Champion.

Old Spice: Muscle Music remix

"Watch me jam solo, then use the special interactive player to record your own remix.

Old Spice ads

Pure man scent

Pure man scent

Advertising Agency: Proximity, Santiago, Chile

Old Spice: He's a man! He's a boy!

Advertising Agency: Wieden + Kennedy, Portland, USA

Old Spice : Nightmare Face

Unruly face hairs lead to unruly face-hair children, and so on.

Old Spice: The Bar Soap

While the fabled isle of Fiji may or may not actually exist, new Fiji Bar Soap from Old Spice definitely does exist,

Old Spice: shaving gel for unwanted hairs

Have you ever wished Old Spice made a shaving gel for unwanted hairs? Wish granted.

Durex #DoNotDisturb

A summer holiday is the one time of the year when we can reconnect with our partners, and, of course, enjoy great hol

Tulipan "Consent Pack" by BBDO Argentina

Advertiser: Tulipán

Campaign: "Consent Pack"

Agency: BBDO Argentina

Good Max "Bearded"

Good Max "Bearded" by Wings The Agency

Facial hair increases the chances that the Covid-19 virus lodges on our face since it acts like a sponge, and additio

NIVEA print ads

NIVEA: New cooling post shave balm

Be ready to control emotions with new cooling post shave balm.

Client: Nivea for Men

Ray-Ban ads

Ray-Ban - Never hide

Never hide

Advertising Agency: Marcel, Paris, France

Axe ads

Axe Shower Gel Cleaner

The cleaner you are. The dirtier you get.

Advertising Agency: BBH, London, UK

Dove ads

Dove: ideals of beauty

Client: Dove

Siribuncha

Siribuncha: Keep your moment clean. Instant hand sanitizer

Keep your moment clean. Instant hand sanitizer.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand

Garnier Fructis

Garnier: Make it irresistible

Make it irresistible

Advertising Agency: Publicis, Santiago, Chile

The Art of Shaving

The Art of Shaving: Evolution needs a gentle reminder every morning.

Evolution needs a gentle reminder every morning.

Advertising Agency: BBDO New York, USA

GSK: "RA patients aren't being dramatic" by Area 23

GSK: "RA patients aren't being dramatic" by Area 23

RA patients aren't being dramatic.

Lux "The Soap with a Lump"

Lux "The Soap with a Lump"

Checking your breasts is very important and is one of the first steps in creating breast cancer awareness.

Givenchy Parfums and Pierre Gasly

Givenchy Parfums and Pierre Gasly: A Masterstroke in Luxury Branding

In advertising, the best ideas are often the simplest.